A book titled How to Give Half of
Your Work Away for Free is coming out soon. The book aims to open the 50% pro
bono business model.
“Anyone can clean up a beach,”
Manos notes in the book. “That’s a simple task, and people have been doing it
for years. Sure, we can continue to define ‘service’ and ‘volunteerism’ in that
way, but wouldn’t a more productive question be ‘how can we ensure that beaches
never get dirty again?’ That is a big question, but it is one that can be
answered by leveraging the unique talents each of us brings to the table. This
isn’t a new idea—it’s actually a movement, the idea of skills-based
volunteering.”
The book synthesizes the core model
of #givehalf as follows:
1. Capacity Building: If you are
giving half of your work away for free, you need to do twice the amount of
work. That said, you need to not miss out on sleep. The model calls for a
creative approach to capacity building that embraces remote collaboration and
network development.
2. Business Development: The model
allows for sincere and authentic client relationships that lend themselves well
to project referrals. The model calls for a very intentional use of
word-of-mouth as the primary marketing tool.
3. Financial Planning: Although the
success of the model has no limits, monetarily, up-front there is going to be
some sacrifice, as with any business. As a result, the model calls for a
conservative approach to corporate overhead.
4. Time Management: Because the
model requires a high volume of projects at any given time, the development of
time management processes that work for you is a necessity in the process of
developing your very nice entity.
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