TweetDeck’s light boundary
(meaning not slowed-down and buggy) makes it a perfect choice to monitor your
favorite Twitter Chat. All you have to do is use the “search tool” to find your
hashtag and you can create a column that shows only the tweets that have that
hashtag, in that column. You can also respond to the tweets right there, or
capture them for embeddable media content on your Twitter Chat Summary on your
web site. This may become a strong contender for Storify archives!
Hootsuite is a bit more
powerful, allowing a more robust and strategic approach to your social media
management objectives. However, to truly get the power-packed benefits, you
really need to step up beyond the free version and go pro but pro does not come
for free. This is where you really experience the time-saving benefits of
Hootsuite and effectively managing ALL of your social profiles in one spot.
The downside to TweetDeck?
It is not quite as power-packed as Hootsuite (especially Hootsuite Pro).
However, that isn’t necessarily a downside if you do not need all of the
features that Hootsuite offers.
The downside to Hootsuite?
It has a bit of a steep learning curve for some. It is not necessarily as
intuitive straight out of the box. Also, while the scheduling is awesome
(scheduling tweets and updates), you are required to do it at least 15 min in
advance (compared to TweetDeck’s 1 min) and need to have them in increments of
5 minutes apart (compared to TweetDeck’s “no increment” approach). Also, it
costs money for the real power of Hootsuite.